It’s no small feat to amass over 20,000 followers on Linkedin and to create a company centered around HR, using Linkedin as a primary tool for recruiting, but that is precisely what Joey Walters, CEO of HRPreneur has done.
Many think of Linkedin as a virtual resume. They upload their experience and forget about the platform, but Walters believes “Linkedin has the potential to be a great recruitment tool for sourcing and marketing your brand, but it’s important that you make the most of the platform for optimum results.”
How do you make the most of the platform? Walters breaks down several essentials to gain traction on Linkedin, especially if you’re looking for a job, selling a product or service, or trying to promote a brand.
Select the Right Picture
Your photo should look professional and reflect your brand. People like dealing with faces as opposed to only text. Studies show that you get 30% more clicks in search results when you have a picture, and you’re 7 times more likely to come up in a search if you have a photo. Furthermore, you want to make sure that your photo makes you look both professional and approachable.
Craft Your Headline
Your headline, along with your name and picture, is what comes up in search results. Based on this, a user will decide whether to click on you or a competitor. Make sure your headline talks about what you do and not who you are—i.e. “Recruiting Java Developers to Top Tier Consultancies in Canada” instead of “Consultant or Recruiter at Agency X,” which means very little. You have 120 characters at your disposal, so make the most of them.
Write a Summary
The summary, which is the bio section, is where people go to see what you are all about and what your track record in the industry is. If you get someone to take their time to check this out, you will want them to read 2-3 paragraphs about what you’ve done, what you can do for them, and something memorable. Remember to add your contact details at the end of this section if you want new people to get in touch.
Customize your Public Profile URL
You can make your personal profile look more professional by customizing your Linkedin public profile URL. When you sign up, Linkedin will automatically assign you a URL with a long number to identify your profile, but this can be changed to your name, company, etc., in order look tidier and make your profile easier to find.
Make Quality Connections
Linkedin is all about the connections. The more you have, the better visibility your profile will have, but it’s also about quality connections. It’s worth identifying who the “super connections” in your field are and start connecting with them. If they have 1,000+ relevant connections, that will save a lot of legwork.
Practice Good Etiquette
There is nothing revolutionary about the best way to connect with people. Take genuine interest in the other person. Personalize your invitation versus sending out a canned response. Have a look at their profile to find things that you might share in common. Are you a member of the same group? Did you notice that they are connected with someone you know? Did they go to the same school? Do they share the same passion? Use these questions to help build rapport with your invite message. The worst thing that can happen is that they either ignore you or reply politely that they only connect with people they have met.
Engage with Your Connections
Once you have built a network of connections, it is important that you engage with them. You can do this by starting conversations, liking their updates, sharing your own updates, or trying to provoke discussion. Be sure to stay industry-relevant.
Post Status Updates
Posting status updates is a great way to build engagement with your connections and get your brand seen. When anyone likes or comments, Linkedin will share the post to their newsfeed.
Here are a few ideas about what you can share:
Share valuable information that educates, inspires, or entertains your audience, such as relevant industry articles, general business advice, etc.
Share a vacancy every now and then, but do it the right way. Instead of pushing out a link to a job specification on your site, describe the opportunity and what makes it unique.
Share events you are going to. If someone in your network is thinking about going, they may reach out. It also shows you are out and about amongst your clients and candidates. If your company hosts these events, these should definitely be shared as well in status updates and listed in the events section.
Share long-form posts about professional topics using Linkedin’s publishing platform. If you’re an expert in your craft, make the most of this feature to share your knowledge and get yourself seen. Consider it an opportunity to position yourself as a “thought leader.”
There are several other ways to optimize your Linkedin profile to get hired, make sales, or build a brand, but Walters listed the essentials of what you need to get started. If you’d like to connect with him, please connect with him on Linkedin or visit hrpreneur.ca
A floor washer went into a meeting with a company to try and earn $20,000 worth of business. One question led him to walk out with a million dollar contract.
What was that question?
The floor washer is a client of Steven Kuhn, a world-renowned turnaround consultant. He called Steven and told him he was trying to get the $20,000 contract to clean the company’s floor.
Kuhn replied, “Don’t ask how to clean their floors. Ask why the floors are dirty.”
Upon asking this question, the floor washer learned that it was the trash company that was dragging the trash and dirtying the floors. He then asked this and won the contract to be their new trash company.
One million dollars.
This wasn’t luck, though. This was once again an example of how Kuhn’s way of viewing problems as opportunities paid off.
Kuhn has lived an interesting life. He’s an American combat veteran who now lives in Europe. After the army, his hunger for opportunity led him through a maze of experiences before he became a consultant, his ultimate passion.
He worked as a bodyguard to Mick Jagger. He sold insurance. He was on TV and in movies. He authored a book. He did it all for the money—and he had a lot of it. Eventually, though, he decided to leave it all behind.
He went into the mountains for 6 months to live with monks.
“The monks told me to go into the forest and meditate,” said Kuhn. “I was 41 years old during this. I had never meditated before, so it was difficult. I found this person [myself] who is incredibly powerful and really soft around the edges and very caring…”
This self-awareness eventually led him to become a turnaround consultant, where finding opportunities within problems is his day-to-day.
“When you tell me your problems, I don’t listen to what [you think] your problems are. I try to figure out what the real problems are,” said Kuhn. “I figure out your pain points, and then we do something immediate so the pain is gone. Everything I do is immediate impact.”
Beyond problem solving and immediate results, Kuhn says he is guided by three principles: honesty, Integrity and Transparency.
Getting the right shoutouts + powerlikes can grow you fast.
My partner & I are able to grow quotes accounts to over 10,000 followers in about one week.
How do we do this?
Step 1: optimize account photo, bio, and content for conversion + quality
Step 2: shoutouts from accounts with a network of 4 million +
Step 3: powerlikes—when a large account likes, follows, and comments on your posts, DMs you, etc. Engagement from and with large accounts, especially on a consistent basis, helps rapidly grow your Instagram account.
step 4: posting consistently and genuinely being part of the conversation that happens on Instagram.
Are you feeling overwhelmed with list building and email marketing? Trying to figure out what to do while filtering the conflicting information from various “gurus?”
What if I told you that your success with email marketing comes down to one thing? It’s very straightforward, and in this post, I will guide you step by step. If I can do it, you can do it, too!
How and Why Did I Get Started with Email Marketing?
People always ask me that question, and the answer is easy. I found out about this marketing method after starting my self-publishing business. I wanted to become a bestselling author and was learning different marketing systems. However, after discovering successful authors and self-publishers like Steve Scott (his current author name is SJ Scott), I noticed that their primary focus was on building an email list. I quickly learned that it’s an incredible and very effective tool once you get the hang of it. But to be quite honest with you, for me, it was a long and painful journey. After I figured it out, my self-publishing business took off. I currently run two brands where books form an important part, one of them being in the health and wellness space and another one I am developing now called Lifestyle Design Success. This is what most entrepreneurs know me for.
Email marketing also helped me develop my affiliate marketing skills. Affiliate marketing is a business model where you promote other people’s products. When someone buys via your affiliate link, you make a commission. Under that business model, I was promoting incredible health products like the Total Wellness Cleanse and Organifi. Many brands even offered a free review copy in exchange for my promotion.
And it was all done via email! Once you start collecting those emails and maintaining a strong relationship with them, you can make money while you sleep while helping your subscribers with relevant information that help them solve their problems!
OK, SO HERE’S THE #1 EMAIL MARKETING SECRET, AND IT ALSO APPLIES TO LIST BUILDING. The secret is: Solve problems.
Always help your subscribers and solve their problems.
It all starts with a clearly-defined customer avatar. Who are your subscribers and what problems do they have?
For example, if you’re in the dating niche, are you helping guys be more confident with girls?
If you’re in the clean food niche, are you helping people eat healthy without feeling deprived?
If you’re in the writer niche, are you helping people write bestselling books even if they think they don’t have the time?
You get my point. Take some time off and brainstorm.
You can research relevant Facebook groups and even look on YT. Have a look at the comments people post on the most popular YT channels in your niche.
How do you think you can add value to those people?
They need you, and you can help them via your brand and business!
Sounds cool, but can’t I do everything via social media?
Social media is great because you can connect with people. However, the difference is that you own and control your email list. If, God forbid, something happens to your social media account, or for some reason it gets old and forgotten (like Myspace), you may lose your business. What’s smart is a mix of social media and email marketing. You can use social media to get people on your email list. Just offer a valuable giveaway! Also, algorithms on social media change all the time. What if your followers do not always see what you share on your social media accounts?
Email is effective since people check their email a few times a day on their mobile device. There is also less distraction going on.
Why do you need it?
Because, again, it will be your asset. Most people think that the point is to sell and sell and sell. And they forget that what’s most crucial is data and information. You see, you can always survey your list and ask them what they want. Instead of creating a product that nobody wants, it’s better to create something that is cleverly designed for your audience. That way, it will fly and you will sell it without being too salesy!
People will love you because they will see you as someone who helps them via valuable products and services that, again, help them solve problems and add value to their lives!
Mindset: The Most Common Limiting Beliefs Around Email Marketing
Many of us might have limiting beliefs. I mean, how many times have you joined someone’s newsletter only to get spammed with crappy emails and scarcity offers? Your subconscious mind might say, “I don’t want to be one of those low-end cheesy marketers.”
That is why many people get put off by email, and yes, social media might be sexier. But email lists are something that you can control. I am a big fan of MJ de Marco, bestselling author of the Millionaire Fastlane. One of the most important points I got from his book is the Commandment of Control. I totally agree, it’s critical that you have control in your business!
If you are in the mindset of adding value to your list and solving their problems, then have no fear, nobody will call you a crappy marketer. You will be their hero!
Tools – KISS
Many new online entrepreneurs overcomplicate the tools that you can use. But in reality, the best method is using the KISS rule: keep it super simple. There is no need to spend money on fancy stuff unless you already have products and a steady revenue. If you are on a small budget, you can even start off with MailChimp, which is free. I was using it at the beginning of my journey. I currently use aWeber and Leadpages.
You can learn more about it in this detailed post I have on my blog:
A lead magnet is a free offer, something that, again, helps your customers solve their problems and ideally gives them results so that they can taste your products or services. It’s a bit like a free sample so that they know what you are all about. Can be a free guide, audio, video, blueprint, formula, cheat-sheet.
What should I send to my lists and how often?
There are different kind of emails, for example:
Value email – You don’t sell anything, you just provide your subs with valuable information. The goal here is to train them to open your emails. If they see that you care about them, then they will be interested in hearing from you.
Promotional – For me, personally, I like to mix value emails with promotional emails. For example, three value emails and then one promo. However, it depends on your niche. In some niches, it’s fine to sell a bit more, while some niches need a less aggressive approach. It depends on your avatar. You can also ask your followers what they want, which, for me, has proven to be the best. Give them what they want and they will love you. Pro tip: I am learning a lot from Sania’s SM strategies, and I apply what I learn to my emails. I try to add some questions to my emails so that my subscribers respond to it. Since I am an author-preneur, it’s important for me to stay in touch with my readers and make them interested in my upcoming books.
Hybrid – I like these more than pure promotional emails. It’s where you start off with some valuable information and finish off with products. For example, you send out three awesome clean food recipes and then tell them, “By the way, I have this recipe e-book that other readers love, if you enjoyed the recipes from this email, I know you will love it and I have a special discount for you so that you can check it for yourself.”
What are autoresponders?
This is what I love about email!
While setting up an email list, make sure you also add an autoresponder.
Start off with five emails, then start adding more. It can be once or twice a week. In some niches, it could start off with three emails in a row, and then you switch off to once or twice a week.
But Marta, what emails do I create?
Remember our secret? Solve problems.
Get in your subscribers’ minds. Create email titles that are sexy and make a promise. Inside your email, deliver and send them great information.
You can ask them to follow you on social media, and you can also add an offer.
There are different approaches. Some marketers start off with an offer, and some wait until they build up trust. I would recommend you to test what works better for your niche. But either way, remember, always send out value.
Maybe they are not ready to buy your products? Well, at least they will see that you have something you offer and in the meantime they will still follow you. They will buy when they are ready. On the other hand, some people just like buying stuff, so they should definitely know about your cool products and services!
What are broadcasts and follow-up emails?
Broadcast is an email that you send out to your list manually as opposed to autoresponders that are sent out automatically. Of course, you can write a broadcast email and schedule it so that it gets sent to your audience at a specific time.
A follow-up email is an email that you can send to people who, for example, didn’t open a given email, or didn’t click it. In other words, based on what they did or didn’t do, they can receive a specific follow-up. This is more advanced, but don’t worry, it’s not as hard as it seems. If you are a passionate entrepreneur and you understand your audience and what they want, it will be lots of fun!
How to connect with your audience?
Make sure it’s about them. Be their friend, Ask how you can help them and why they subscribed to you. You will get many incredible targeted ideas to improve your business. Sometimes people get shy on social media but will open up to you via email.
What are the best platforms to build your list?
All platforms will work well. I would recommend you to focus on the ones that are the most important to you and your business. For example, I know people whose business is to sell video courses. Normally, they are on YT, so they keep posting regular content there. At the end of each video, they include a call to action where they offer a free gift to invite people to join their email list. I also know people who focus on IG and Facebook alone. The question is, where is your ideal audience?
Double vs. single opt-in?
Depending on your country of residence or where you business is registered, it might be required that you use a double opt-in. A double opt-in is when, after subscribing, your followers get an email where they are supposed to confirm their subscription. I have noticed that most marketers don’t use this, but again, it depends on your local laws. These change all the time, so make sure you research this information and abide by the rules.
On my blog, I have a free Email Marketing Guide that you can check out:
If you have any questions about this post, please post them below. I will be very happy to help.
Bestselling author of Lifestyle Business Playbook
Marta Magdalena is an online entrepreneur, bestselling author, and lifestyle design mentor driven by a purpose to help you unleash your full potential and turn it into a digital business you love. Through her Amazon bestselling book Lifestyle Business Playbook, she shares the most effective mindset and strategy tools so that you can create the lifestyle you truly desire, focus on your strengths, stay motivated and inspired to create long-term success via your very own lifestyle business you are truly proud of!
The most common question I get asked is how to start a business. Getting started is often the most difficult part, but the steps are straightforward. Follow the 6 steps below:
1. Validate your idea—Several people jump into creating a startup and launching without actually having validated the idea. You need to make sure people actually are willing to pay for your product or service before you dedicate your time and resources to it. My favorite way to validate an idea is to survey as many people as possible (minimum of 100), hours and hours of market and competitive research, and soft launches.
2. Fund your startup—Will you be raising money? Bootstrapping? Crowdfunding? There are some startups you can start with little to no capital, but that’s obviously not the case for all. Determine how much you’ll need, what you’ll do with the funds, and how you’ll obtain it.
3. Build your network—People are often willing to support young entrepreneurs, so use this to your advantage. Obtain mentors and coaches, find influencers who will be able to spread the word about your startup, try to get your family on board with supporting you (entrepreneurship is difficult, so having their support is extremely valuable), and build your email list. Many seasoned marketers and entrepreneurs will tell you “the money is in the list.”
4. Build your business—Whether you’re offering a product or service, make sure you offer quality. Your startup doesn’t have to be perfect when you launch. In fact, it definitely won’t be perfect when you launch, but remember, you’ve only got one shot to make a first impression.
5. Develop your marketing plan & launch—Building a startup is one thing. Driving traffic and converting to sales is another job, all together. It is very rare for a startup to be put out into the world, and it just goes viral on its own. You’ll likely spend a lot of time in the beginning marketing, testing with early customers, obtaining feedback, and revising your product. Figure out how you plan to market your business, and build a team that can help you do this. If you don’t have the funds to support a team, I suggest you start learning about marketing as soon as possible.
6. Stay resilient—Starting and scaling a startup is extremely difficult, and the reality is that most fail. Don’t let this dishearten you. Put your heart and soul into your work, face obstacles with resilience, and know that all your experience (both the successes and failures) are a massive learning opportunity.
What other questions do you have about starting a business? Drop them in the comments below.
Millennials are a different breed entirely. Many refuse to settle for a 9 to 5 and seek to escape the shackles of a corporate job and cubicles. The generations that came before valued stability and progression in a company; millennials value freedom.
So how does one go about escaping the 9 to 5? Entrepreneurs and influencers market it all the time, but how does one actually go about making it happen? What about if you’ve got a family to support and bills that’ll pile up?
Jordan Stupar, the CEO of Stupar Sales Academy, breaks down how to buy freedom within 3 to 5 years. From being fired at Chili’s to winning Grant Cardone’s reality show and later starting his own company, Stupar’s story is interesting to say the least. It also highlights that no matter what situation one is in, freedom is not only attainable. It is essential.
“A negative mind can never give you a positive life.” -Anonymous
3 months ago, I would wake up in the middle of the night from panic attacks. My mind was racked with worry. I constantly accounted for negative “what if” scenarios…
All day, every day, I assumed the worst would happen. I thought I had to be prepared, but here’s the thing: the worries I had were affecting me as if they had already happened.
My body responded as if all my fears were real, and I was constantly going in and out of doctors offices trying to understand why my back and neck was in so much pain. I was 26. This shouldn’t have been happening, but it was. A slow deterioration of mind, body, and soul.
Skip ahead to the end of summer, and I am happier than I’ve ever been…
Nothing did, except for my mindset. I decided to retrain my mind for positivity and emotional resilience. I was tired of accounting for all the worst case scenarios. Instead, I wanted to envision all the best things that could happen instead, and let that optimism energize me. My dreams, goals, hopes, and passion literally started to fuel me, and things just started to work out.
Napoleon Hill states in “Think and Grow Rich” that positive emotions are the key to a successful life–and must be strengthened.
So how did I go about eliminating negativity from my life? I followed these 4 steps.
Dr. Larry Senn, the founder of Senn Delaney, a culture-shaping firm, coined the idea of the “mood elevator.” It is essentially a dashboard for human emotion. It starts at the top with gratitude and then moves down to depressed. The quality of your thinking improves as you go higher on the mood elevator, states Senn, and he gives us practical tips on how to elevate our moods and thus, our life.