She writes primarily about her life (including marriage, motherhood, entrepreneurship, mental health, and more) along with regular appearances from her family: Mom, Dad, Naush (Husband), Lily (Daughter), Madiha (Sister), Munib + Taha (Brothers), and Animals (Aloo, Boti, Alfy, Bey, and JoJo).
Her focus is storytelling & her work is characterized with a sense of raw honesty and transparency that is often lacking in social media. She is passionate about breaking down stigma, especially within the South Asian culture as well as topics surrounding mental health. She openly shares her diagnosis (borderline personality disorder) and documents the tumultuous ups and downs of her condition in order to help others.
This approach has been well received. She’s been featured in Forbes, Entrepreneur, INC, Huffington Post, the cover of Foundr Magazine, TEDx, and more. She’s also contributed as a writer to Entrepreneur, Huffington Post, Addicted2Success, and more.