A Guide to Getting Started on Linkedin

A Guide to Getting Started on Linkedin

It’s no small feat to amass over 20,000 followers on Linkedin and to create a company centered around HR, using Linkedin as a primary tool for recruiting, but that is precisely what Joey Walters, CEO of HRPreneur has done.

Many think of Linkedin as a virtual resume. They upload their experience and forget about the platform, but Walters believes “Linkedin has the potential to be a great recruitment tool for sourcing and marketing your brand, but it’s important that you make the most of the platform for optimum results.”

How do you make the most of the platform? Walters breaks down several essentials to gain traction on Linkedin, especially if you’re looking for a job, selling a product or service, or trying to promote a brand.

Select the Right Picture

            Your photo should look professional and reflect your brand. People like dealing with faces as opposed to only text. Studies show that you get 30% more clicks in search results when you have a picture, and you’re 7 times more likely to come up in a search if you have a photo. Furthermore, you want to make sure that your photo makes you look both professional and approachable.

Craft Your Headline

Your headline, along with your name and picture, is what comes up in search results. Based on this, a user will decide whether to click on you or a competitor. Make sure your headline talks about what you do and not who you are—i.e. “Recruiting Java Developers to Top Tier Consultancies in Canada” instead of “Consultant or Recruiter at Agency X,” which means very little. You have 120 characters at your disposal, so make the most of them.

Write a Summary

The summary, which is the bio section, is where people go to see what you are all about and what your track record in the industry is. If you get someone to take their time to check this out, you will want them to read 2-3 paragraphs about what you’ve done, what you can do for them, and something memorable. Remember to add your contact details at the end of this section if you want new people to get in touch.

Customize your Public Profile URL 

            You can make your personal profile look more professional by customizing your Linkedin public profile URL. When you sign up, Linkedin will automatically assign you a URL with a long number to identify your profile, but this can be changed to your name, company, etc., in order look tidier and make your profile easier to find.

Make Quality Connections

            Linkedin is all about the connections. The more you have, the better visibility your profile will have, but it’s also about quality connections. It’s worth identifying who the “super connections” in your field are and start connecting with them. If they have 1,000+ relevant connections, that will save a lot of legwork.

Practice Good Etiquette

There is nothing revolutionary about the best way to connect with people. Take genuine interest in the other person. Personalize your invitation versus sending out a canned response. Have a look at their profile to find things that you might share in common. Are you a member of the same group? Did you notice that they are connected with someone you know? Did they go to the same school? Do they share the same passion? Use these questions to help build rapport with your invite message. The worst thing that can happen is that they either ignore you or reply politely that they only connect with people they have met.

Engage with Your Connections

Once you have built a network of connections, it is important that you engage with them. You can do this by starting conversations, liking their updates, sharing your own updates, or trying to provoke discussion. Be sure to stay industry-relevant.

Post Status Updates

            Posting status updates is a great way to build engagement with your connections and get your brand seen. When anyone likes or comments, Linkedin will share the post to their newsfeed.

Here are a few ideas about what you can share:

  • Share valuable information that educates, inspires, or entertains your audience, such as relevant industry articles, general business advice, etc.


  • Share a vacancy every now and then, but do it the right way. Instead of pushing out a link to a job specification on your site, describe the opportunity and what makes it unique.


  • Share events you are going to. If someone in your network is thinking about going, they may reach out. It also shows you are out and about amongst your clients and candidates. If your company hosts these events, these should definitely be shared as well in status updates and listed in the events section.


  • Share long-form posts about professional topics using Linkedin’s publishing platform. If you’re an expert in your craft, make the most of this feature to share your knowledge and get yourself seen. Consider it an opportunity to position yourself as a “thought leader.”

There are several other ways to optimize your Linkedin profile to get hired, make sales, or build a brand, but Walters listed the essentials of what you need to get started. If you’d like to connect with him, please connect with him on Linkedin or visit hrpreneur.ca

How One Question Led to a Million Dollars

How One Question Led to a Million Dollars

A floor washer went into a meeting with a company to try and earn $20,000 worth of business. One question led him to walk out with a million dollar contract.

What was that question?

The floor washer is a client of Steven Kuhn, a world-renowned turnaround consultant. He called Steven and told him he was trying to get the $20,000 contract to clean the company’s floor.

Kuhn replied, “Don’t ask how to clean their floors. Ask why the floors are dirty.”

Upon asking this question, the floor washer learned that it was the trash company that was dragging the trash and dirtying the floors. He then asked this and won the contract to be their new trash company.

One question.

One million dollars.

This wasn’t luck, though. This was once again an example of how Kuhn’s way of viewing problems as opportunities paid off.

Kuhn has lived an interesting life. He’s an American combat veteran who now lives in Europe. After the army, his hunger for opportunity led him through a maze of experiences before he became a consultant, his ultimate passion.

He worked as a bodyguard to Mick Jagger. He sold insurance. He was on TV and in movies. He authored a book. He did it all for the money—and he had a lot of it. Eventually, though, he decided to leave it all behind.

He went into the mountains for 6 months to live with monks.

“The monks told me to go into the forest and meditate,” said Kuhn. “I was 41 years old during this. I had never meditated before, so it was difficult. I found this person [myself] who is incredibly powerful and really soft around the edges and very caring…”

This self-awareness eventually led him to become a turnaround consultant, where finding opportunities within problems is his day-to-day.

“When you tell me your problems, I don’t listen to what [you think] your problems are. I try to figure out what the real problems are,” said Kuhn. “I figure out your pain points, and then we do something immediate so the pain is gone. Everything I do is immediate impact.”

Beyond problem solving and immediate results, Kuhn says he is guided by three principles: honesty, Integrity and Transparency.

He refers to this as his H.I.T. principles. To learn how you can create an ordinary life using Kuhn’s H.I.T. principles, please visit https://sales.steveneugenekuhn.com/free-hit-videos

The Mindset…

The Mindset…

It’s never really enough.

Talk to any entrepreneur, and they’ll tell you the same.

It doesn’t matter how much money you have or how much success. You strive for more.

It’s an insatiable appetite that can be appeased by nothing but execution, and only once you’ve exhausted yourself entirely is your mind quiet, momentarily.

But there’s also gratitude. There’s freedom. There’s passion.

There’s a chance to create something that matters.

It’s not about the money. Not for me, at least.

Sure, financials are a metric of success—one of them, but it’s not the most important thing.

Legacy is.

Who can relate? Comment below.

10 Tips to Escape the 9 to 5


Millennials are a different breed entirely. Many refuse to settle for a 9 to 5 and seek to escape the shackles of a corporate job and cubicles. The generations that came before valued stability and progression in a company; millennials value freedom.

So how does one go about escaping the 9 to 5? Entrepreneurs and influencers market it all the time, but how does one actually go about making it happen? What about if you’ve got a family to support and bills that’ll pile up?

Jordan Stupar, the CEO of Stupar Sales Academy, breaks down how to buy freedom within 3 to 5 years. From being fired at Chili’s to winning Grant Cardone’s reality show and later starting his own company, Stupar’s story is interesting to say the least. It also highlights that no matter what situation one is in, freedom is not only attainable. It is essential.

Continue reading “10 Tips to Escape the 9 to 5”

6 Mistakes with How You Think About Money

Photo Credit: OpenSecrets.org

Have you ever gauged how you think and feel about money. How is your mindset impacting how much you make?

Do you want more of it, or do you feel like you have “enough” and are ashamed of wanting more?

Do you feel like you’re capable of making more money—millions, even, or do you feel hopeless when you think about your financial future?

Jen Sincero’s book “You Are a Badass at Making Money” breaks down the 6 most common mistakes people make with how they think about money.

Continue reading “6 Mistakes with How You Think About Money”

Hurricane Harvey


You see disasters on the news all the time.

Hashtags that say #PrayFor [Insert City Name]

And you feel bad. You hurt. You move on.

Except this time, it was my city that people were praying for.

And I can’t just move on.

[The Onset]

Talks of a storm began. I rolled my eyes. We’d heard it all before, the hype of the media and their desperate grasp for five minutes of fame.

Stock up on water, they said. And essentials.

Again, I thought this was hype until notifications started coming in. School districts closing all across the city, and I had to help my family decide. Would our schools be closed too? Eventually, we decided yes.

I didn’t mind the idea of a long weekend. My husband and I played movies and snacked on our favorite: guacamole and chips while a slight rain started in the background.

“I bet you that’s all we’re going to get,” I said as if to prove that the news had fooled us all again. I almost wanted them to prove me wrong.

I wish that thought had never crossed my mind, because the next day, we woke to amber alert after amber alert: tornados, flash flooding, and warning to take shelter now. And so it continued for the next 4 days.

[The Storm]

I slept. I woke up. I stress ate. I walked in circles around the house as the rain pounded mercilessly against our glass windows.

My cats hissed at the rain as if to make it go away. I scooped them up to try and comfort them, but they bit my hand and ran away.

We were all a bit on edge.

My husband checked out pantry and counted water bottles. He’d ride his bike to scope out the damage every time the rain slowed down, but he’d always come right back: dripping wet and with an update that things were going from bad to worse.

We’d dealt with a lot of heavy rain the past, but this simply wouldn’t stop. It collected in the streets. Lakes overflowed, and the pool of water began to make its way up the steps of people’s homes.

Mandatory evacuations were called for across the city.

“We’re okay now,” my husband said. “But if the levee breaks…”

He didn’t have to finish that sentence. I packed my bags and called my family to come.

They weren’t better off in their area. The lake in their backyard had overflowed into the streets, causing their neighborhood to look almost like a lazy river. No regular car could come in and out of their gate, so they rescued me in a school bus.

30+ adults were staying in their home, 3 cats, and a toddler. We ate, talked, played games, and prayed all while keeping a nervous eye toward the window at all times. The news played on in the background, showing the devastation around us.

[Checking for Damage]

As soon as there was a pause in the rain, we went to check on our schools. Water had collected in some of the classrooms, and a few ceiling tiles had crashed to the floor. Water dripped along the wood, but we counted ourselves lucky.

I didn’t know what had happened to my house. I kept my fingers crossed as we drove back to our neighborhood. My heart sank as I noticed the first half of the neighborhood was underwater. The streets were full of water—in some places almost one or two stories high—with cars submerged underneath.

Then, we were only five houses away from mine…

My eyes fell upon my little home, sitting on the corner, safe and dry. The water had stopped just a few feet away, and I whispered a prayer of thanks.

#HoustonStrong ]

Military planes flew overhead. Tanks rolled by.

Looting began, and a neighborhood watch was promptly assembled. Old military vets stood guard at the front of my neighborhood with rifles, ready to fire.

I stepped outside and walked toward the water, only a few feet away, where a group had gathered.

“What are you all standing here for?” I asked.

They pointed in the distance, where people in rubber boots and air mattresses worked to enter and collect whatever valuables could be saved from the affected homes. A family of four neared us with clothes and photo albums piled high. I asked them if they were okay.

The father couldn’t meet my eyes. “We lost everything,” he said.

His wife broke into tears.

I didn’t know what to say or what to feel; I still don’t.