Effective Email Marketing Techniques Even if You Have No Clue

28308827_10213409885672936_1919885300_n
Guest Post from Email Marketing Expert Marta Magdalena

Are you feeling overwhelmed with list building and email marketing? Trying to figure out what to do while filtering the conflicting information from various “gurus?”

What if I told you that your success with email marketing comes down to one thing? It’s very straightforward, and in this post, I will guide you step by step. If I can do it, you can do it, too!

How and Why Did I Get Started with Email Marketing?

People always ask me that question, and the answer is easy. I found out about this marketing method after starting my self-publishing business. I wanted to become a bestselling author and was learning different marketing systems. However, after discovering successful authors and self-publishers like Steve Scott (his current author name is SJ Scott), I noticed that their primary focus was on building an email list. I quickly learned that it’s an incredible and very effective tool once you get the hang of it. But to be quite honest with you, for me, it was a long and painful journey. After I figured it out, my self-publishing business took off. I currently run two brands where books form an important part, one of them being in the health and wellness space and another one I am developing now called Lifestyle Design Success. This is what most entrepreneurs know me for.

Email marketing also helped me develop my affiliate marketing skills. Affiliate marketing is a business model where you promote other people’s products. When someone buys via your affiliate link, you make a commission. Under that business model, I was promoting incredible health products like the Total Wellness Cleanse and Organifi. Many brands even offered a free review copy in exchange for my promotion.

And it was all done via email! Once you start collecting those emails and maintaining a strong relationship with them, you can make money while you sleep while helping your subscribers with relevant information that help them solve their problems!

OK, SO HERE’S THE #1 EMAIL MARKETING SECRET, AND IT ALSO APPLIES TO LIST BUILDING. The secret is: Solve problems.

Always help your subscribers and solve their problems.

It all starts with a clearly-defined customer avatar. Who are your subscribers and what problems do they have?

For example, if you’re in the dating niche, are you helping guys be more confident with girls?

If you’re in the clean food niche, are you helping people eat healthy without feeling deprived?

If you’re in the writer niche, are you helping people write bestselling books even if they think they don’t have the time?

You get my point. Take some time off and brainstorm.

You can research relevant Facebook groups and even look on YT. Have a look at the comments people post on the most popular YT channels in your niche.

How do you think you can add value to those people?

They need you, and you can help them via your brand and business!

Sounds cool, but can’t I do everything via social media?

Social media is great because you can connect with people. However, the difference is that you own and control your email list. If, God forbid, something happens to your social media account, or for some reason it gets old and forgotten (like Myspace), you may lose your business. What’s smart is a mix of social media and email marketing. You can use social media to get people on your email list. Just offer a valuable giveaway! Also, algorithms on social media change all the time. What if your followers do not always see what you share on your social media accounts?

Email is effective since people check their email a few times a day on their mobile device. There is also less distraction going on.

Why do you need it?

Because, again, it will be your asset. Most people think that the point is to sell and sell and sell. And they forget that what’s most crucial is data and information. You see, you can always survey your list and ask them what they want. Instead of creating a product that nobody wants, it’s better to create something that is cleverly designed for your audience. That way, it will fly and you will sell it without being too salesy!
People will love you because they will see you as someone who helps them via valuable products and services that, again, help them solve problems and add value to their lives!

Mindset: The Most Common Limiting Beliefs Around Email Marketing

Many of us might have limiting beliefs. I mean, how many times have you joined someone’s newsletter only to get spammed with crappy emails and scarcity offers? Your subconscious mind might say, “I don’t want to be one of those low-end cheesy marketers.”

That is why many people get put off by email, and yes, social media might be sexier. But email lists are something that you can control. I am a big fan of MJ de Marco, bestselling author of the Millionaire Fastlane. One of the most important points I got from his book is the Commandment of Control. I totally agree, it’s critical that you have control in your business!

If you are in the mindset of adding value to your list and solving their problems, then have no fear, nobody will call you a crappy marketer. You will be their hero!

Tools – KISS

Many new online entrepreneurs overcomplicate the tools that you can use. But in reality, the best method is using the KISS rule: keep it super simple. There is no need to spend money on fancy stuff unless you already have products and a steady revenue. If you are on a small budget, you can even start off with MailChimp, which is free. I was using it at the beginning of my journey. I currently use aWeber and Leadpages.

You can learn more about it in this detailed post I have on my blog:

www.lifestyledesignsuccess.com/email

What is a lead magnet?

A lead magnet is a free offer, something that, again, helps your customers solve their problems and ideally gives them results so that they can taste your products or services. It’s a bit like a free sample so that they know what you are all about. Can be a free guide, audio, video, blueprint, formula, cheat-sheet.

What should I send to my lists and how often?

There are different kind of emails, for example:

  • Value email – You don’t sell anything, you just provide your subs with valuable information. The goal here is to train them to open your emails. If they see that you care about them, then they will be interested in hearing from you.
  • Promotional – For me, personally, I like to mix value emails with promotional emails. For example, three value emails and then one promo. However, it depends on your niche. In some niches, it’s fine to sell a bit more, while some niches need a less aggressive approach. It depends on your avatar. You can also ask your followers what they want, which, for me, has proven to be the best. Give them what they want and they will love you. Pro tip: I am learning a lot from Sania’s SM strategies, and I apply what I learn to my emails. I try to add some questions to my emails so that my subscribers respond to it. Since I am an author-preneur, it’s important for me to stay in touch with my readers and make them interested in my upcoming books.
  • Hybrid – I like these more than pure promotional emails. It’s where you start off with some valuable information and finish off with products. For example, you send out three awesome clean food recipes and then tell them, “By the way, I have this recipe e-book that other readers love, if you enjoyed the recipes from this email, I know you will love it and I have a special discount for you so that you can check it for yourself.”

What are autoresponders?

This is what I love about email!

While setting up an email list, make sure you also add an autoresponder.

Start off with five emails, then start adding more. It can be once or twice a week. In some niches, it could start off with three emails in a row, and then you switch off to once or twice a week.

But Marta, what emails do I create?

Remember our secret? Solve problems.

Get in your subscribers’ minds. Create email titles that are sexy and make a promise. Inside your email, deliver and send them great information.

You can ask them to follow you on social media, and you can also add an offer.

There are different approaches. Some marketers start off with an offer, and some wait until they build up trust. I would recommend you to test what works better for your niche. But either way, remember, always send out value.

Maybe they are not ready to buy your products? Well, at least they will see that you have something you offer and in the meantime they will still follow you. They will buy when they are ready. On the other hand, some people just like buying stuff, so they should definitely know about your cool products and services!

What are broadcasts and follow-up emails?

Broadcast is an email that you send out to your list manually as opposed to autoresponders that are sent out automatically. Of course, you can write a broadcast email and schedule it so that it gets sent to your audience at a specific time.

A follow-up email is an email that you can send to people who, for example, didn’t open a given email, or didn’t click it. In other words, based on what they did or didn’t do, they can receive a specific follow-up. This is more advanced, but don’t worry, it’s not as hard as it seems. If you are a passionate entrepreneur and you understand your audience and what they want, it will be lots of fun!

How to connect with your audience?

Make sure it’s about them. Be their friend, Ask how you can help them and why they subscribed to you. You will get many incredible targeted ideas to improve your business. Sometimes people get shy on social media but will open up to you via email.

What are the best platforms to build your list?

All platforms will work well. I would recommend you to focus on the ones that are the most important to you and your business. For example, I know people whose business is to sell video courses. Normally, they are on YT, so they keep posting regular content there. At the end of each video, they include a call to action where they offer a free gift to invite people to join their email list. I also know people who focus on IG and Facebook alone. The question is, where is your ideal audience?

Double vs. single opt-in?

Depending on your country of residence or where you business is registered, it might be required that you use a double opt-in. A double opt-in is when, after subscribing, your followers get an email where they are supposed to confirm their subscription. I have noticed that most marketers don’t use this, but again, it depends on your local laws. These change all the time, so make sure you research this information and abide by the rules.

On my blog, I have a free Email Marketing Guide that you can check out:

www.lifestyledesignsuccess.com/email It’s a detailed step-by-step blog post with more information.

If you have any questions about this post, please post them below. I will be very happy to help.

Regards,

Marta Magdalena

Bestselling author of Lifestyle Business Playbook

Marta Magdalena is an online entrepreneur, bestselling author, and lifestyle design mentor driven by a purpose to help you unleash your full potential and turn it into a digital business you love. Through her Amazon bestselling book Lifestyle Business Playbook, she shares the most effective mindset and strategy tools so that you can create the lifestyle you truly desire, focus on your strengths, stay motivated and inspired to create long-term success via your very own lifestyle business you are truly proud of!

 

 

6 Steps to Start a Business

6 Steps to Start a Business

 

The most common question I get asked is how to start a business. Getting started is often the most difficult part, but the steps are straightforward. Follow the 6 steps below:

1. Validate your idea—Several people jump into creating a startup and launching without actually having validated the idea. You need to make sure people actually are willing to pay for your product or service before you dedicate your time and resources to it. My favorite way to validate an idea is to survey as many people as possible (minimum of 100), hours and hours of market and competitive research, and soft launches.

2. Fund your startup—Will you be raising money? Bootstrapping? Crowdfunding? There are some startups you can start with little to no capital, but that’s obviously not the case for all. Determine how much you’ll need, what you’ll do with the funds, and how you’ll obtain it.

3. Build your network—People are often willing to support young entrepreneurs, so use this to your advantage. Obtain mentors and coaches, find influencers who will be able to spread the word about your startup, try to get your family on board with supporting you (entrepreneurship is difficult, so having their support is extremely valuable), and build your email list. Many seasoned marketers and entrepreneurs will tell you “the money is in the list.”

4. Build your business—Whether you’re offering a product or service, make sure you offer quality. Your startup doesn’t have to be perfect when you launch. In fact, it definitely won’t be perfect when you launch, but remember, you’ve only got one shot to make a first impression.

5. Develop your marketing plan & launch—Building a startup is one thing. Driving traffic and converting to sales is another job, all together. It is very rare for a startup to be put out into the world, and it just goes viral on its own. You’ll likely spend a lot of time in the beginning marketing, testing with early customers, obtaining feedback, and revising your product. Figure out how you plan to market your business, and build a team that can help you do this. If you don’t have the funds to support a team, I suggest you start learning about marketing as soon as possible.

6. Stay resilient—Starting and scaling a startup is extremely difficult, and the reality is that most fail. Don’t let this dishearten you. Put your heart and soul into your work, face obstacles with resilience, and know that all your experience (both the successes and failures) are a massive learning opportunity.

What other questions do you have about starting a business? Drop them in the comments below.

The Mindset…

The Mindset…

It’s never really enough.

Talk to any entrepreneur, and they’ll tell you the same.

It doesn’t matter how much money you have or how much success. You strive for more.

It’s an insatiable appetite that can be appeased by nothing but execution, and only once you’ve exhausted yourself entirely is your mind quiet, momentarily.

But there’s also gratitude. There’s freedom. There’s passion.

There’s a chance to create something that matters.

It’s not about the money. Not for me, at least.

Sure, financials are a metric of success—one of them, but it’s not the most important thing.

Legacy is.

Who can relate? Comment below.

How the Law of Attraction Changed My Life

Law of Attraction

I remember watching The Secret for the first time in 2013 and having mixed feelings. Could it be so easy? Could what I think about simply be “attracted” into my life? I was skeptical, but as a self-proclaimed personal development junkie, I decided to give it a try.

I would close my eyes after praying and exude feelings of love, desire to become a writer and entrepreneur, and positivity. That was two years ago. I eventually realized that the Law of Attraction was so much more than my simple exercise. It included what I focused on, thought about, talked about, looked at, etc. so I committed myself to pursuing writing and entrepreneurship more aggressively.

I began to think about my dreams in detail. I reflected on what the moment would be like when I finally got a call that my writing would be published. What would I do? How would I react? Where would I be? I dreamt of it constantly.

And as the law promises, things began to come together in my life in ways that I could never have imagined.

Continue reading “How the Law of Attraction Changed My Life”