Are you feeling overwhelmed with list building and email marketing? Trying to figure out what to do while filtering the conflicting information from various “gurus?”
What if I told you that your success with email marketing comes down to one thing? It’s very straightforward, and in this post, I will guide you step by step. If I can do it, you can do it, too!
How and Why Did I Get Started with Email Marketing?
People always ask me that question, and the answer is easy. I found out about this marketing method after starting my self-publishing business. I wanted to become a bestselling author and was learning different marketing systems. However, after discovering successful authors and self-publishers like Steve Scott (his current author name is SJ Scott), I noticed that their primary focus was on building an email list. I quickly learned that it’s an incredible and very effective tool once you get the hang of it. But to be quite honest with you, for me, it was a long and painful journey. After I figured it out, my self-publishing business took off. I currently run two brands where books form an important part, one of them being in the health and wellness space and another one I am developing now called Lifestyle Design Success. This is what most entrepreneurs know me for.
Email marketing also helped me develop my affiliate marketing skills. Affiliate marketing is a business model where you promote other people’s products. When someone buys via your affiliate link, you make a commission. Under that business model, I was promoting incredible health products like the Total Wellness Cleanse and Organifi. Many brands even offered a free review copy in exchange for my promotion.
And it was all done via email! Once you start collecting those emails and maintaining a strong relationship with them, you can make money while you sleep while helping your subscribers with relevant information that help them solve their problems!
OK, SO HERE’S THE #1 EMAIL MARKETING SECRET, AND IT ALSO APPLIES TO LIST BUILDING. The secret is: Solve problems.
Always help your subscribers and solve their problems.
It all starts with a clearly-defined customer avatar. Who are your subscribers and what problems do they have?
For example, if you’re in the dating niche, are you helping guys be more confident with girls?
If you’re in the clean food niche, are you helping people eat healthy without feeling deprived?
If you’re in the writer niche, are you helping people write bestselling books even if they think they don’t have the time?
You get my point. Take some time off and brainstorm.
You can research relevant Facebook groups and even look on YT. Have a look at the comments people post on the most popular YT channels in your niche.
How do you think you can add value to those people?
They need you, and you can help them via your brand and business!
Sounds cool, but can’t I do everything via social media?
Social media is great because you can connect with people. However, the difference is that you own and control your email list. If, God forbid, something happens to your social media account, or for some reason it gets old and forgotten (like Myspace), you may lose your business. What’s smart is a mix of social media and email marketing. You can use social media to get people on your email list. Just offer a valuable giveaway! Also, algorithms on social media change all the time. What if your followers do not always see what you share on your social media accounts?
Email is effective since people check their email a few times a day on their mobile device. There is also less distraction going on.
Why do you need it?
Because, again, it will be your asset. Most people think that the point is to sell and sell and sell. And they forget that what’s most crucial is data and information. You see, you can always survey your list and ask them what they want. Instead of creating a product that nobody wants, it’s better to create something that is cleverly designed for your audience. That way, it will fly and you will sell it without being too salesy!
People will love you because they will see you as someone who helps them via valuable products and services that, again, help them solve problems and add value to their lives!
Mindset: The Most Common Limiting Beliefs Around Email Marketing
Many of us might have limiting beliefs. I mean, how many times have you joined someone’s newsletter only to get spammed with crappy emails and scarcity offers? Your subconscious mind might say, “I don’t want to be one of those low-end cheesy marketers.”
That is why many people get put off by email, and yes, social media might be sexier. But email lists are something that you can control. I am a big fan of MJ de Marco, bestselling author of the Millionaire Fastlane. One of the most important points I got from his book is the Commandment of Control. I totally agree, it’s critical that you have control in your business!
If you are in the mindset of adding value to your list and solving their problems, then have no fear, nobody will call you a crappy marketer. You will be their hero!
Tools – KISS
Many new online entrepreneurs overcomplicate the tools that you can use. But in reality, the best method is using the KISS rule: keep it super simple. There is no need to spend money on fancy stuff unless you already have products and a steady revenue. If you are on a small budget, you can even start off with MailChimp, which is free. I was using it at the beginning of my journey. I currently use aWeber and Leadpages.
You can learn more about it in this detailed post I have on my blog:
What is a lead magnet?
A lead magnet is a free offer, something that, again, helps your customers solve their problems and ideally gives them results so that they can taste your products or services. It’s a bit like a free sample so that they know what you are all about. Can be a free guide, audio, video, blueprint, formula, cheat-sheet.
What should I send to my lists and how often?
There are different kind of emails, for example:
- Value email – You don’t sell anything, you just provide your subs with valuable information. The goal here is to train them to open your emails. If they see that you care about them, then they will be interested in hearing from you.
- Promotional – For me, personally, I like to mix value emails with promotional emails. For example, three value emails and then one promo. However, it depends on your niche. In some niches, it’s fine to sell a bit more, while some niches need a less aggressive approach. It depends on your avatar. You can also ask your followers what they want, which, for me, has proven to be the best. Give them what they want and they will love you. Pro tip: I am learning a lot from Sania’s SM strategies, and I apply what I learn to my emails. I try to add some questions to my emails so that my subscribers respond to it. Since I am an author-preneur, it’s important for me to stay in touch with my readers and make them interested in my upcoming books.
- Hybrid – I like these more than pure promotional emails. It’s where you start off with some valuable information and finish off with products. For example, you send out three awesome clean food recipes and then tell them, “By the way, I have this recipe e-book that other readers love, if you enjoyed the recipes from this email, I know you will love it and I have a special discount for you so that you can check it for yourself.”
What are autoresponders?
This is what I love about email!
While setting up an email list, make sure you also add an autoresponder.
Start off with five emails, then start adding more. It can be once or twice a week. In some niches, it could start off with three emails in a row, and then you switch off to once or twice a week.
But Marta, what emails do I create?
Remember our secret? Solve problems.
Get in your subscribers’ minds. Create email titles that are sexy and make a promise. Inside your email, deliver and send them great information.
You can ask them to follow you on social media, and you can also add an offer.
There are different approaches. Some marketers start off with an offer, and some wait until they build up trust. I would recommend you to test what works better for your niche. But either way, remember, always send out value.
Maybe they are not ready to buy your products? Well, at least they will see that you have something you offer and in the meantime they will still follow you. They will buy when they are ready. On the other hand, some people just like buying stuff, so they should definitely know about your cool products and services!
What are broadcasts and follow-up emails?
Broadcast is an email that you send out to your list manually as opposed to autoresponders that are sent out automatically. Of course, you can write a broadcast email and schedule it so that it gets sent to your audience at a specific time.
A follow-up email is an email that you can send to people who, for example, didn’t open a given email, or didn’t click it. In other words, based on what they did or didn’t do, they can receive a specific follow-up. This is more advanced, but don’t worry, it’s not as hard as it seems. If you are a passionate entrepreneur and you understand your audience and what they want, it will be lots of fun!
How to connect with your audience?
Make sure it’s about them. Be their friend, Ask how you can help them and why they subscribed to you. You will get many incredible targeted ideas to improve your business. Sometimes people get shy on social media but will open up to you via email.
What are the best platforms to build your list?
All platforms will work well. I would recommend you to focus on the ones that are the most important to you and your business. For example, I know people whose business is to sell video courses. Normally, they are on YT, so they keep posting regular content there. At the end of each video, they include a call to action where they offer a free gift to invite people to join their email list. I also know people who focus on IG and Facebook alone. The question is, where is your ideal audience?
Double vs. single opt-in?
Depending on your country of residence or where you business is registered, it might be required that you use a double opt-in. A double opt-in is when, after subscribing, your followers get an email where they are supposed to confirm their subscription. I have noticed that most marketers don’t use this, but again, it depends on your local laws. These change all the time, so make sure you research this information and abide by the rules.
On my blog, I have a free Email Marketing Guide that you can check out:
www.lifestyledesignsuccess.com/email It’s a detailed step-by-step blog post with more information.
If you have any questions about this post, please post them below. I will be very happy to help.
Bestselling author of Lifestyle Business Playbook
Marta Magdalena is an online entrepreneur, bestselling author, and lifestyle design mentor driven by a purpose to help you unleash your full potential and turn it into a digital business you love. Through her Amazon bestselling book Lifestyle Business Playbook, she shares the most effective mindset and strategy tools so that you can create the lifestyle you truly desire, focus on your strengths, stay motivated and inspired to create long-term success via your very own lifestyle business you are truly proud of!